A little thirsty? Let's go to the Brasserie Demanez !
29-09-2022 | Yellow Business | By
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Originally from Binche and Soignies respectively, it is in Sainte-Ode that Sébastien and France-Lise finally decided to settle down. After years in the banking sector, it is his love for sharing, conviviality and pleasure that pushes Sébastien to change career. That's when the idea of opening his own brewery was born. He starts in the kitchen, he learns, he tries experiments, he tastes, repeats or invents recipes. Of course, France-Lise is there, she watches him, helps him and encourages him. The two Hainuyer partygoers then decide to take the plunge and open in 2014 with their first craft beer called BR.
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Atypical & Friendly

Walking through the door of "Chez Madeleine", the name of the café offering Demanez products and located right next to the brasserie, is like stepping back in time. In the large room, there is an old jukebox, a wooden bar, tables covered with checkered tablecloths, and on the walls, a whole bunch of souvenirs from the past. Next to it, a small lounge that reminds us of the old cigar rooms for men. Armchairs, cushions, velvet shades and dimmed lights give this place a very special atmosphere, a look of a café from another time, where everyone can meet and share a moment of conviviality.

Roundness, love & sincerity

These are the words France-Lise uses to define BR. "What Sébastien wanted was to create a home-brewed beer that would recall the taste of the old Belgian beers, a beer that we don't see anymore" she confides to us. "He also wanted to keep a trace of his past, which is why our beers are called BR, like Banquier Repenti but especially Brasseur Réjoui" she adds, emotional. Indeed, following the death of her husband in 2021, France-Lise took over the reins of the brewery alone. She adds, "The most important thing for Sébastien was to share. Sharing his passion in good company and giving meaning was his goal." Today, it is clear that Sébastien's dream, through his wife, continues to exist.

BR like...

Their range of beers is entirely ORGANIC and consists of 5 main products, so they are suitable for all taste buds.

  • The Blanche, refreshing.
  • The Blonde, soft and round.
  • The Triple, strong and generous.
  • The Fruity, supple and exotic.
  • The Noël, amber and deliciously spicy.

Soon, the brewery will release a brand new beer that France-Lise describes as "more complex, with more finesse and a longer taste in the mouth. The recipe was invented by my husband, Sébastien".

Beers yes... but not only !

At Madeleine's, in addition to discovering the products of the brewery, you will be able to taste plates of cheeses and charcuterie, all from the region, produced by local artisans, even the old-fashioned bread. "A whole heritage in a plate, she makes live its soil" testifies to us the friend of France-Lise. As a teacher, it is natural for France-Lise to pass on her knowledge, which is why she will eventually offer didactic tours of the brewery for groups. A step by step guided tour of the hop house and the entire beer making process.

If you wish, you will also have the opportunity to participate in the various events organized by France-Lise throughout the year. Moreover, take advantage of it because on October 7th, the brewery will receive actors who will propose you to listen to their proses in the honor of the gastronomy, the wine, the beer,... A "Theatre at home" on reservation only at +32(0)497/19.82.53

In the end, the Demanez Brewery is a beautiful Belgian story born of love and passion that will delight all beer lovers... but not only!